Categories
Uncategorized

Top 5 blockbuster pollywood movies of 2019

Here is the list of top 5 punjabi movies that have hit the theatres in the year 2019.

1.Shadaa

The movie brings the old school love back to the cinemas in a very beautiful way. A guy desperately seeking for a wife meets a girl who is not so concerned about her marriage in the age of 31. The lead, Chadta falls for the girl, Vanjali when they meet professionally and Vanjali rejects his confessionof love. Chadta decides to stay bachelor after her rejection but destiny bringsthem together again.Lead actors: Diljeet Dosanjh, Neeru Bajwa, Sonam Bajwa

2.Muklawa

‘Muklawa’ is an old tradition where girl’s family has to give dowry to the guy’s family after their marriage. Sonam bajwa and Diljit Dosanjh play a newly married couple who are living apart because of Muklawa. They secretly seek to meet each other and have an affair. The concept brings a comedy thrill among the audience.Lead actors: Sonam Bajwa, Diljit Dosanjh

3.Surkhi Bindi

The movie stars Sargun mehta as a small town girl who has a big dream of marrying an NRI, but ultimately falls for a guy who she hates. The lead has been played by Gurnam Bhullar.Lead Actors: Sargun Mehta,Gurnam Bhullar

4.Chandigarh Amritsar Chandigarh

A very light hearted romantic comedy starring Sargun Mehta and Gippy Grewal. This movie is for the days when you feel low and want to treat yourself with a delightful entertainment movie.Lead Actors: Sargun Mehta, Gippy Grewal

5.Dil Diyan Gallan


A love story of a social media influencer, Natasha and her photographer, Laddi. Starring Parmish Verma as the photographer and Waqima Gabbi as the Influencer. A movie full of romance which can be watched for relatibility.Lead Actors: Parmish Verma,Waqima Gabbi

Categories
Uncategorized

Top 10 bollywood movies in 2019

Part of the largest film industry , bollywood has always come up with new stories in different genres keeping audiences amazed. Every year bollywood comes up with 1000s of movies,some hitting the likes of the audience and some being at the average. Here are the list of top 10 bollywood movies of 2019 based on reviews of the audience.

1.Bala ( 4.0 out of 5 stars)

 

Bala is a comedy movie showing the struggles of the bald character to grow his hair. Ayushman khurana as bala has tried every tactic to get back his hair but nothing works. The movie surrounds around his struggles and Ayushman khurana has given a steller performance which keeps the audience engaged.Lead actors: Ayushman khurana

2. Section 375 (4.0 out of 5 stars)

The movie shows that a movie director is accused of raping a costume designer and shows his case in the court and coverage in front of media. It resolves the whole issue with suspense and maintains the interest till the end.
Lead actors: Richha chaddha,Akshay khanna

3.Article 15 (4.0 starts out of 5stars)

Artcle 15,as the name supposes,is a crime thriller which shows the importance and awareness about article 15. Ayushman khurana with the lead role gets posted as a young IAS officer and realises what’s happening in his surroundings.Lead actors: Ayushman khurana,Isha talwar

4.Kesari (4.0 out of 5stars )

An action war drama with certain sequences which retells the Battle of Saragarhi where 21 Sikh soldiers fought against an Afghan army of 10000 men in the year 1897.Lead actors: Akshay kumar,Parineeti Chopra

5.Hamid (4.0 out of 5 stars)

A sad love tale which happens under coincidental situation,shows love,frienship and an emotional happenings.Lead actors: Talha Arshad Reshi, Rasika Dugal,Sumit Kaul

6.Gully Boy (4.0 out of 5 stars)

Shows the story of a small street guy who is born to be a rapper. He fights with his poverty and difficult situations to fulfil his dream and is supported by his friends and family.
Lead actors: Ranveer singh,Alia Bhatt

7. Uri: The Surgical Strike (4.0 out of 5 stars)

The story retells the incident and struggles of the warriors behind the Uri attack. It is a tribute to Indian Army.Lead actors: Vicky Kaushal,Yami Gautam,Kriti Kulhari

8. Mardaani 2 (3.5 out of 5 stars)

Sequel of mardaani,shows how the lead character( Rani Mukherjee) runs behind finding the serial killer who always rapes a girl before murdering her.Lead actors: Rani Mukherjee

9. Panipat (3.5 out of 5 stars)

It is about the events which happened during the 3rd Panipat Battle in the 18thCentury.Lead actors:Sanjay Dutt, Kriti Sanon, Arjun kapoor

10. Pati Patni aur Woh (3.5 out of 5 stars)


This comedy drama shows the chaos that happens when a married man falls for another woman and keeps escaping from the problems.Lead actors: Kartik Aryan, Bhumi Padnekar, Ananaya Pandey

If you feel dull this weekend and want some entertainment to make your day,this list can help you out.

Categories
Uncategorized

Benefits of working with a production company

In the era of digital promotion,almost all the organizations use digital platforms to promote their brand. Video campaigns, advertisements, documentaries, musical videos are the tools companies consider effective for their promotion these days. But, not every company has professionals for video making. Even if a company shoots its video within the house, the quality of the final content may be compromised. An organization specializing in any other field rather than media may not have a studio and team of professionals to shoot a promotional video. Hiring a production team will help an organization get a quality content because a production company has a team of professionals and they know the common mistakes made by filmmakers.

Following are the benefits a company can get by hiring a production team:

  1. Good quality video

A video production company has experts in video making and they are familiarto it. They know what it takes to get a quality video. Additionally, Production Company have all the required equipment for a video. If an organization shoots by themselves, they may use an iPhone but a production company will shoot it with DSLR, which does make a difference in the quality.

 

  1. Expertise results

An expert team can bring new concepts to the company which can be useful for achieving the specific goal.

We at star crew have specialized experts for every task, be it lighting, camera handling or editing.

An expert team knows to work with deadlines and perform every task with a process.

 

  1. Fixed budget and deadline

Video production houses work and plan things according to the budget of the company. They discuss everything with their client and finalize the budget according to the affordability of the company. The client discusses a due date for their video and production houses stick to that deadline. Because they are experts, they know how to manage every task with respect to the budget and the deadline.

  1. Avoid chaos

If a company assigns freelancers or its employees for video production, they may fail to coordinate between their professional role and video making. Hiring a production team may help to avoid any chaos in the company. A production team will have one assignment at a time and they will perform it with perfection.

Categories
Uncategorized

Role of visuals in branding

Among the growing competition in the market, the initial and most important aim of everymarketer, either in the field of IT, corporate, business, or entertainment, is to be at the top. Everyindividual or an organization want to grab their audience’s attention and be popular amongstthem. Modern marketers try a lot of tactics to beat their competition and position themselves inthe market. Most of those tactics fail to impress the position of the marketers. They have becomeso much stuck in looking for new formulas that they have started ignoring the value of visuals intheir branding.

Well established brands like sephora, katespade New York , club factory etc. have prioritizedtheir visual presentation among the audience . If you ever look at their ads on instagram or theirwebsite, you’ll find them so aesthetic and satisfying for your eyes. Here is the example of howbeautifully they represent their brand.

What visual branding actually defines?

Branding is a term defined for creating an identity of a brand in the minds of the audience andmaintaining a goodwill among them. All the visual aspects you add to your branding is knownvisual branding. To be more specific, visual in an ad defines all the illustrations, logo, font sizeand style, design, colors that together make an ad look aesthetic. Visual branding attracts theaudience to a brand and keeps them involved to know more about the brand. Visuals relevant tothe business of the brand add up a sense to the branding and make it easier for people tounderstand what exactly the brand offers.

Why is it important?

To attract right client
If a brand is attractive enough to catch the attention of anybody, it can surely attract thetargeted audience. The branding of a brand should be done in a way that it is worthy to beknown among people. The aim of every company is to create an identity and visuals canhelp a brand to achieve so.

Credibility

A well presented brand builds trust among the audience. It makes them feel that the brandis accountable and can be considered credible to work with.

Making impression as polished and professional
Human mind believes what it sees. Therefore, a well organized representation of a brandmay make the audience believe that the organization is professional in their field and arenot ordinary.

Example: a photography studio may present their best of works to their clients to makethem believe that they are a professional team.

Sets you apart from the competition
Let’s take an example of online clothing brands, plenty of them are available these days .The reason why certain brands are more popular than others is because they haveeffective visual branding. Brands like Myntra, Amazon, flipkart have achieved a positionin the market place because of their visual representation.
To conclude, visuals are one of the most important tactics marketers should use forbranding because they help to capture audience’s attention, create a recognition of thebrand and help reach the consumer’s interest.

Categories
Uncategorized

Comparing movies from silent era to Modern Era

Bollywood,the part of largest film industry creates more than 1000 movies a year.Indian cinema is famous worldwide majorly due to bollywood. Bollywood hasemerged even before India got independent and has served its audience with various entertainment pieces throughout all these years. Hindi cinema has gone through different stages of success and failure but has never died.

We can observe the changes that have happened in bollywood through all these years. The changing trends in bollywood can be seen when we compare the concepts of the movies from 19th century and 21st century. The way movies were made then is completely different from the way they are made now. Let us dig deeper to the history of Indian cinema to know what exactly has been changed.

The history of Indian Cinema goes back to 19th century when Lumiere brothers released their movie for the first time in India in Mumbai (then Bombay). The movies were particularly 40 sec clips named ‘Arrival of the train’ and ‘Leaving the factory’. The clips showed a train arriving and people leaving the lumiere factory. These two were the films which were released in India for the first time.

Inspired from Lumiere Brothers, Harishchandra Sakharam Bhatavdekar, also known as Save dada ordered a camera from England to shoot his first film, ‘The wrestlers’ which was later known to be to be the first motion picture of India as its post production was not done in India, it is not mentioned in the history of Indian cinema.

The history of Indian cinema starts from Silent era

The first ever full length feature film which was shot, edited and released in the India was ‘Raja Harishchandra’ in 1913 by Dadasaheb Phalke who is known as the Father of Indian cinema. Not only the producer, but Dadasaheb Phalke was the director, writer, cameraman, as well as makeup artist of his movie. It was a 40 minute silent film which has shown the truthfulness of Raja Harishchandra in every span of his life.

After Raja Harishchandra, Dadasaheb produced about 23 movies from 1913 to 1918 and many other production houses were also introduced between these years. This era was known to be Silent era because there used to be no sound or dialoguesin the movies of that time. The era ranged from 1894 to 1929.

In 1931,Indian Cinema started to talk. The first ever talkies film was Alam Ara dierected and produced by Ardeshir Irani. The movie also gave birth to music. The first ever music director was Phiroz shah who directed the song De de khuda ke naam par sung by W.M Khan. This era was known to be the talking eraof bollywood.

Independence brought a bright chance for Indian cinema to grow everywhere it was lacking. The era from 1950s, known as the Golden era of Indian Cinema brought many new and different genres to the industry. Directors like Bimal Roy,Satyajit Ray brought films which were based on topics like discrimination of lower casts, women empowerment, racism, prostitution, dowry, porigamy etc. The movies in this era were majorly based on social issues which were faced by people back then. Movies like Aprajito,Mother India, Pyaasa are some of the examples.

In 1960s, the bollywood focused on showcasing real problems faced by common man which audience could relate to.

After 1970s, movies like Sholay, Golmaal, Amar akbar Anthony, Mera Naam Jokerbrought masala to bollywood. This era introduced passionate actors like Rajesh Khanna, Dharmendra, Sanjeev Kumar, Hema Malini, Amitabh Bacchan and many others.

The modern era started from 1990s, which introduced real new versatile actors like Shah Ruk Khan,Salman Khan, Akshay Kapoor, Kareena Kapoor,Prity Zinta, Rani Mukherji and many others. Directors like Mahesh Bhatt, David Dhawan, Indira Kumar brought iconic romantic pieces to audience like dilwale dulhaniya le jaenge, Ashiqui, Mohobbatein etc. These movies used latest technologies for making movies. The editing, shooting, music and every other aspect of the movie were performed professionaly.

Indian film cinema has no longer limited to few genres, it is bringing a whole new collection always keeping the audience amazed. Moreover, its audience are no more limited to India, bollywood movies are released and liked in foreign countrieswidely. A major and recent example is Andhadun which was released in China as Piano Player and it was a blockbuster there. From 1913 to 2019,bollywood has grown rapidly and it is nowhere looking back.

 

 

 

Categories
Uncategorized

WHY HIRE A VIDEO PRODUCTION HOUSE?

Unlike your typical family vacation video, creating a professional video promoting a brand or a company isn’t always fun and thrilling. No matter how expensive a DSLR you shoot your video on, if it doesn’t undergo a professional touch, the final results can be dismal.

In fact, not only does making a proper brand video require a lot of professional expertise but also immense patience and correct know-how of a product or service.

Here are a few reasons why a Production House is a necessity when it comes to making a brand or corporate videos or even short-films, events or web-series.

Experience: Hiring a production house means hiring those professionals who are experts at handling a project from its seed form to its fruition. Remember, it’s the original, thoroughly researched and rich video content that would engage your audience and keep them glued to your brand. Only experts can do that. That’s why it’s pertinent to hire a well-reputed production house that’s there with you from the conception stage to the culmination.

Quality: It won’t be an exaggeration to say that what would ultimately enhance or reduce your viewership is the quality of your product/service video. It’s not difficult these days to attract audience to view your video through ‘click-baits’, but it’s ultimately the quality of your content that will make them watch you want to say till the end. Further a production house has the necessary equipment, the know-how and all the tools to realise your vision.

Guidance: A professional video production house will always correct you when your idea isn’t pragmatic and will guide you what would work best for your specific needs. The professionals have the experience to know what will work and what might not.

Save Money in The Long Run: Final and the most important point – hiring a production house can actually be budget-friendly in the long-run! Yes, you read it right. The truth is that the equipment needed for a professional video production is quite expensive. A lot of different kinds of cameras, lights, microphones and editing software are needed which can prove to be really out-of-budget for most people.

In fact, there’s a lot more than this that goes into making a particular film and if you’re not creating a video on a regular basis, you’ll end up losing a lot – both money and time!

So, if you’re a small business owner and need videos for promotions occasionally, it’s best to hire a video production company that already has every equipment and tool that is needed.

Categories
Uncategorized

BENEFITS OF CORPORATE VIDEOS FOR PROMOTION

It is estimated that around 63% of businesses these days are turning to promotion of their brand through corporate videos. Why have corporate brand videos become such a big necessity in today’s era and why it’s almost impossible to ignore this fast-emerging trend? Let’s find out:

Creative Marketing: Gone are the days when you’d choose to go with a classified ad to get your brand noticed among your target audience. Even the regular digital banner advertisement is getting lost in the deluge of social media ads which heavily make use of rich video content. Nowadays, when the attention span of an average customer is in nano-seconds, it’s important to serve them with something that they cannot possibly ignore. Here comes the need of creative video marketing. Corporate videos present a light and fun way of showcasing your particular brand/service which has certainly a higher probability of being watched by the target market.

Corporate Videos Are Not That Expensive: A lot of people are still not taking the plunge in the world of corporate videos is because they think that getting a corporate video made can burn a big hole in their pocket. The truth is that corporate videos do not need to have the budget of a Hollywood movie or other top productions. As long as there is focus on the product uses and trends of the industry, the corporate video can be made within shoe-string budget as well. Here’s what the knowledge and experience of the right professional is needed!

Good SEO: Any professional involved in the business of online brand building knows the value of a good Search Engine Optimisation (SEO) of any digital promotion activity. The good news is that the search engines these days are in favour of videos. If your corporate video is properly made with the right tags and description besides providing a solution to the highlighted problem, you stand a very good chance of being ranked high in search engines including Google.

Preferred by the current generation: Whoever said that a picture can speak a thousand words was undoubtedly right but we wonder what his/her take on a video must be? Our experience says that a video can in fact, speak no less than about ten thousand words! Such is the power of video content in the current era especially amongst the present generation. Videos are considered far more appealing to the brain and eyes than a picture stuffed with text allover. People want to watch a video because it delivers the message in a concise manner and provides a call to action (CTA) as well.

Brand Awareness : If a video is filmed right, a corporate video will give you the chance to talk about your story in an engaging and riveting manner. This can lead to more brand awareness (embedded in a creative manner in the video) resulting in more conversions and hot leads for the future.

So, the conclusion is that making a corporate video promoting your brand or service is the need of the hour. Don’t be left behind and hire a video production house soon.

Categories
Uncategorized

WHY TO MAKE SHORT FILMS?

The trend of short-films is soaring high these days. In fact, not just indie filmmakers, but even the well-established ones are opting for the ‘shorts’ – a concept which is being increasingly appreciated by the young social-media savvy generation.

So, today in our blog we are trying to explore the role of short films and why to make a short film after all?

Showcase your talent:

Talent is often found in the posh and swanky skyscraper buildings but talent also grows in the narrow and noisy lanes of a small village. It’s true that there’s no dearth of amazing talent on our planet but there’s definitely dearth of resources to bring that talent out in front. However, the concept of short films has opened the doors for numerous opportunities for people from modest backgrounds too, to bring out their talent in front of the large audience. In just a five minute short-film, a filmmaker can show his brilliance, which if gets noticed, can land him full feature film opportunities easily. So, start small, start with a short film!

The Proof of Concept:

Sometimes filmmakers opt for the shorter film format which is in fact related to their full feature film screenplay that they’ve written. The purpose is often to demonstrate the feature’s potential. The “proof of concept” short could also be a scene excerpted from the full film; a smaller story that takes place in the feature’s world; or a prequel, sequel, or similar storyline.

In addition to its role as a calling card, this sort of short helps potential financiers, catch the vision of the maker and gets them excited to fund the full film.

Awards and Portfolio Building:

Often short films make an easy entry into the world of national and even international film festivals as compared to feature films. This exercise not only gives confidence to the short filmmaker but also builds his or her portfolio, showcasing their style of filmmaking and more often than not giving them worldwide recognition and even awards. Submit your short to festivals to enhance the laurels, build your credibility and thus your appeal to financiers.

The Experience

Generally speaking, short films cost far less than features to produce. They’re the safest form of filmmaking to explore and even fail.

As said by a renowned short filmmaker Michael Lukk Litwak who recently showcased his film at BIFF – Bermuda International Film Festival – “There’s a lot of pressure. If you make a ten million dollar film and you mess it up, no one’s ever going to give you ten million dollars ever again. Whereas if you make a short for a thousand dollars and it’s a bust then it’s the only thing you’ve lost is maybe five or ten days of time and $1,000.”

So if you are a budding filmmaker, increase your chance of becoming a full-fledged filmmaker by trying your hands at short filmmaking first. You can get recognized in the world without spending too much. Get in touch with experts now for more guidance!

Categories
Uncategorized

The Importance of A Quality Corporate Video

Shooting a video of a family vacation via your favorite mobile camera or a decent DSLR and editing it through a free software available easily online is ALRIGHT! However, if you are looking to make a video that’s going to represent your “Brand”, Product or Services, you definitely need that Midas professional touch to your videos. Considering the enormous amount of competition these days, compromising on a corporate video’s quality is a strict ‘NO’ in the world of competitive social media marketing.

Today in this blog, we list Three major reasons as to why a Quality Video is a MUST For The Growth Of Your Business:

1.Audience Retention: No matter how great your product is, nobody’s going to come to know about its greatness if your video lacks quality. Even if you’ve stuffed a lot of good information in your video, if it isn’t made ‘audience-friendly’, it won’t be viewed for a longer duration. In fact, a lot of SEO experts would advise their client to go for catchy thumbnails and titles for their videos but if the video is made low-quality, even if it manages to grab the attention of prospective clients, it won’t be able retain the audience’s interest for long. As a result, there would hardly be any conversions and all your hard work would go first.

2.Bad Impression: In today’s highly competitive world, the end-user has a lot of options to choose from various products and services. Therefore, if your video – even if it contains a lot of good information – is low-quality, it would create a very bad “First” impression on the viewer who would be least likely to return to your video advertisement again. Therefore, despite doing so much for grabbing audience’s attention, your whole campaign might backfire due to such callousness in making campaign videos.

3.Lack of Trust: Remember, if your own product video lacks in quality, how would the audience trust in the quality of the service or product that you’re trying to promote via your campaign video? In the world of cut-throat competition, even a minor mistake can prove to be highly destructive for the prospects of your business. So, do not let just a video be a deal-breaker for your otherwise quality product.

So, the conclusion is that one must hire a professional video production house for making high-quality attention grabbing corporate videos that actually lead to conversions! The professionals know the nitty-gritties and tricks of the video-making business, so just leave this task to them for the optimal growth of your business.

Categories
Uncategorized

WHY HIRE A VIDEO PRODUCTION HOUSE?

Unlike your typical family vacation video, creating a professional video promoting a brand or a company isn’t always fun and thrilling. No matter how expensive a DSLR you shoot your video on, if it doesn’t undergo a professional touch, the final results can be dismal.
In fact, not only does making a proper brand video require a lot of professional expertise but also immense patience and correct know-how of a product or service.

Here are a few reasons why a Production House is a necessity when it comes to making a brand or corporate videos or even short-films, events or web-series.

Experience: Hiring a production house means hiring those professionals who are experts at handling a project from its seed form to its fruition. Remember, it’s the original, thoroughly researched and rich video content that would engage your audience and keep them glued to your brand. Only experts can do that. That’s why it’s pertinent to hire a well-reputed production house that’s there with you from the conception stage to the culmination.

Quality: It won’t be an exaggeration to say that what would ultimately enhance or reduce your viewership is the quality of your product/service video. It’s not difficult these days to attract audience to view your video through ‘click-baits’, but it’s ultimately the quality of your content that will make them watch you want to say till the end. Further a production house has the necessary equipment, the know-how and all the tools to realise your vision.

Guidance: A professional video production house will always correct you when your idea isn’t pragmatic and will guide you what would work best for your specific needs. The professionals have the experience to know what will work and what might not.

Save Money in The Long Run: Final and the most important point – hiring a production house can actually be budget-friendly in the long-run! Yes, you read it right. The truth is that the equipment needed for a professional video production is quite expensive. A lot of different kinds of cameras, lights, microphones and editing software are needed which can prove to be really out-of-budget for most people.

In fact, there’s a lot more than this that goes into making a particular film and if you’re not creating a video on a regular basis, you’ll end up losing a lot – both money and time!

So, if you’re a small business owner and need videos for promotions occasionally, it’s best to hire a video production company that already has every equipment and tool that is needed.